RAFW SS1011 launched - and how to follow the coverage on [frockwriter]

So Rosemount Australian Fashion Week SS1011 is officially off and running. After a week of various 15 year anniversary parties to which the event's founders discovered themselves, curiously, uninvited, nice to see both Simon and Lorraine Lock front and centre at last night's 15 year tribute dinner thrown by MAC (although that is obviously not Lorraine, but Carla Zampatti in the photo above). Approximately one hundred fashion names sat down to a degustation dinner courtesy Brent Savage, from the Bentley Restaurant and Bar, while ten models from Chic Management teetered on skyscraper pumps on a series of mini podiums down the middle of the room. Each model was kitted out in an extraordinary paper dress created by New York artist/costumier Zaldy especially for MAC. Just a quick headsup on frockwriter's coverage this week.





For the second year in a row, to cover all the news from RAFW, the blog is going to move into a slightly different format. There will be more analysis than last year. There will also be more photos. And video, as usual.

This page will anchor the various coverage components.

To attempt to cover a maximum number of shows, I have outsourced the management of frockwriter's photo galleries to a brilliant web publishing platform called Posterous. Here is the direct link, but I will blog pointer posts here directing you to the Posterous galleries. Please disregard the first entry, which is a replication of the previous Bvlgari post here. I was simply testing the water.

Why Posterous? Because it creates instant photo galleries via email - instead of laborious manual uploads which take time. Beyond RAFW, Posterous is also going to become my new TwitPic - that's the photo hosting application that is attached to Twitter, which unfortunately comes complete with its own tacky advertising.

You don't like, use or even understand Twitter? Totally understand. We had this discussion last year. But here's the thing, plenty of people do use Twitter - in my specific case, 2,700 followers, which FYI is more than double the number of daily subscribers to this blog. So it's a big audience and Twitter devotees want information as it's happening. So if you are not following the Twitter feed, you will miss out on some information.

Facebook is one other option via which to follow Twitter. My Twitter feed is currently integrated into my personal Facebook page. There is also a frockwriter fan page (button on the RHS). The latter is however still a bit of a work in progress, since it's tricky integrating one Twitter feed to more than one page.

Another option of course is simply to read my Tweets in the Twitter widget that has been temporarily installed at the right-hand side of this page.

Hope that clarifies things. Better get to it.