Showing posts with label malcolm carfrae. Show all posts
Showing posts with label malcolm carfrae. Show all posts

Friday, 2 April 2010

Today Tonight goes backstage at Calvin Klein



This story went to air on tonight's show. With Calvin Klein Collection womenswear director Francisco Costa and executive vice president global communications Malcolm Carfrae both due to speak at last month's L'Oréal Melbourne Fashion Festival, it seemed like the perfect opportunity to show both in context in New York. After quite some negotiation, a freelance New York crew was booked and they shot at the February 18th shows (Calvin Klein has two, back-to-back - one for press, the other buyers). New York Fashion Week regulars would be aware that although the backstage areas at many shows are often crawling with camera crews, a couple of shows tend to be like Fort Knox. Calvin Klein arguably at the top of that list. I did the master interviews in Melbourne, just prior to the LMFF launch. Sadly the story did not get to run in the LMFF leadup.

I had no idea that Julia Nobis was even in the show until after it finished, otherwise I would have asked the crew to talk to her. And FYI "Yag-a-chiak" is the correct pronunciation of Jac's surname. I checked with Australia's Polish Chamber of Commerce.

I produced/wrote the story. Sally Obermeder reported and Damian Moncrieff edited.

Just a word on the intro and plasma screen graphics.

Producers are required to provide a sample intro for the anchor to read prior to each story, which is often tweaked further up the line.

Mine did mention all the Australian connections, ie in PR, the models and also the celebrities (Naomi Watts and Isobel Lucas were in the front row at the first show, with Melissa George turning up at the afterparty). Somehow, by the time the intro got to air, it had managed to morph into "Australian chiefs" being the "driving force" behind the company.

Unless Calvin Klein Inc president Tom Murry happens to have some antipodian ancestry, this will of course be news to Phillips Van Heusen.

But look, any more Australians on board and there could be a takeover.

Tuesday, 16 March 2010

Calvin Klein's ice breaker



Just got back from a second Calvin Klein dinner in almost as many days. Downunder to talk at the L'Oréal Melbourne Fashion Festival's Business Seminar on Friday, Calvin Klein Collection women's creative director Francisco Costa (above) and the company's executive vice president global communications, Sydney-bred Malcolm Carfrae, have been busy entertaining. First there was Sunday night's dinner down in Melbourne (here is WWD's report - FYI it was Marie Claire Australia editor Jackie Frank leading the "skull!" chorus). Then last night's dinner at Sydney's Coco Republic to launch Calvin Klein Home furniture, with Calvin Klein Home creative director Amy Mellen. Earlier in the day, the trio chilled out at Bondi, lunching at the iconic Icebergs restaurant, before taking a dip in the ocean, during which they were joined by a pod of dolphins. Costa reports he wore boardshorts - and not the budgie smugglers that he purchased on the weekend at the Middle Brighton Baths just outside Melbourne. Costa chose a pair with the word "ICEBERGERS" emblazoned across the derrière, named after the sea baths' year-round "Icebergers" swimming club. Not to be confused with Bondi's near century-old Icebergs swimming club over which the Icebergs restaurant was built.

Tuesday, 16 February 2010

Women are from Venus, Sonny Vandevelde to show at Mars



There are lots of reasons to check out the L’Oreal Melbourne Fashion Festival, which runs from March 14-21 at venues around Melbourne. Listening to Calvin Klein creative director Francisco Costa and Calvin Klein Inc's Executive Vice President of Global Communications (and Sydney expat) Malcolm Carfrae wax lyrical on helming a fashion superbrand at the Business Seminar on March 19 is one of them. As is checking in to see the sophomore exhibition of Belgralian backstage ace Sonny Vandevelde at Mars Gallery from March 13-28. Currently snapping the New York shows, the Sunster will just manage to make the opening after the FW1011 season wraps in Paris on March 10. Above is the flyer.