Make me a Zimmermann model

Frockwriter mentioned that newly repatriated sex bomb Lisa Seiffert would be shooting the SS10 campaign for stellar Australian swim label Zimmermann this week. But hot diggity dog, if US Make Me A Supermodel model mentor, imminent NIDA student and newbie jeweller Nicole Trunfio isn't in the campaign as well. As it happens, Trunfio, like Seiffert, recently defected from Sydney’s Viviens agency to Chic Management. This behind-the-scenes shot from the shoot popped up in frockwriter’s inbox today. Photographer was Simon Lekias, with New York import art director Louisa Gent, stylist Tamila Purvis, Sophie Roberts on hair and Linda Jefferies on makeup. Anyone in and around Sydney’s Hamptons northern beaches over summer, meanwhile, should definitely pop in to Zimmermann's popup store at Whale Beach. Supremely cool idea for a summer store.