Make me a Zimmermann model

Frockwriter mentioned that newly repatriated sex bomb Lisa Seiffert would be shooting the SS10 campaign for stellar Australian swim label Zimmermann this week. But hot diggity dog, if US Make Me A Supermodel model mentor, imminent NIDA student and newbie jeweller Nicole Trunfio isn't in the campaign as well. As it happens, Trunfio, like Seiffert, recently defected from Sydney’s Viviens agency to Chic Management. This behind-the-scenes shot from the shoot popped up in frockwriter’s inbox today. Photographer was Simon Lekias, with New York import art director Louisa Gent, stylist Tamila Purvis, Sophie Roberts on hair and Linda Jefferies on makeup. Anyone in and around Sydney’s Hamptons northern beaches over summer, meanwhile, should definitely pop in to Zimmermann's popup store at Whale Beach. Supremely cool idea for a summer store.



 

Guess who's back in town?

the fashion spot


Frockwriter last looked at Lisa Seiffert in October 2008, on the occasion of her topless cover of Danish art magazine S. We noted at the time that since Seiffert departed these shores, she has specialised in the sultry sex bomb niche. That’s a niche, of course, that’s not without its rewards, notably if you can land a Victoria’s Secret campaign. But Seiffert’s most prominent gigs to date have merely seen her hanging off the arms of various male pop stars in video clips. From Robbie Williams' 2001 hit The Road to Mandalay and Eternity to Jay-Z & Pharrel´s 2004 Change Clothes. And not forgetting Sean Combs’ racy ménage à trois clip for his 2006 Unforgivable men’s fragrance – reportedly banned by US broadcasting authorities for tv, with the print ads also reportedly banned by some US department stores. A Sisley campaign with Terry Richardson and the 2003 Pirelli calendar, alongside Sienna Miller, were also in the mix.

A far cry, as we noted, from the demure Vogue Australia September 1998 cover with fellow Queenslander Alyssa Sutherland.

Well now Seiffert and Sutherland have something else in common. Seiffert has just joined Chic Management in Sydney – having apparently ditched Viviens.

Seiffert has not worked in Australia for four years, but tomorrow shoots an editorial with Madison magazine and next week, a swimwear campaign with hot Australian swim brand Zimmermann.

According to Chic, Seiffert has also just shot a global campaign for Guess swimwear and lingerie in LA.

It will be interesting to see what happens from here.