Kim Kardashian wants you to buy her handbags but she'd rather carry Balenciaga

splash via the daily mail

Sydney-based entrepreneur Bruno Schiavi managed to convince Kim Kardashian to sign a global fashion and accessories deal, so you'd figure he would have taken care of a little detail like what brand handbag she was carrying when she arrived at Sydney Airport yesterday, wouldn't you? But apparently not. Kardashian and sister Khloe are in town specifically to spruik their Kardashian Kollection handbags, an exclusive capsule collection of which has just gone on sale in Australia. In the reality television star's first public appearance since her announcement on Monday that she would be filing for divorce from her husband of 72 days, NBA player Kris Humphries, she waltzed into the waiting media scrum carrying not a Kardashian Kollection, but a black Balenciaga City bag (aka Motorcycle bag). The distressed leather and hand-stitched handle are unmistakable. The bag is one of many Balenciagas from Kardashian's personal collection. 

Given Kardashian's predilection towards the French luxury brand, so thoughtful of her then to inject what looks to be a little Balenciaga love into the Kardashian Kollection line for her more budget-conscious fans. 

Here is the new Kardashian Kollection Zip Feature Bag in black, which retails for AUD 59.95:

bagsac.com.au

It bears more than a passing resemblance to Balenciaga's Giant Gold Part Time bag, which sells for USD 1,945:

balenciaga.com

UPDATE 4/11: The Kardashian Kollection Zip Feature Bag, although still visible from the bagsac.com.au link, above, appears to have been pulled from the main Kardashian Kollection lineup on bagsac.com.au. A company spokesperson has so far been unable to provide any clarification. 

It wouldn't be the first time that the Kardashians have been accused of borrowing ideas.

In August, New York-based handbag designer Monica Botkier issued a cease-and-desist letter to the US Sears department store, over a Kardashian Kollection for Sears pre-collection bag which Botkier claimed was a copy of her Trigger Clyde style - prompting Sears to remove the handbag from its website. 

Botkier claims that the buck stops with licensee Schiavi. She told Brand Channel in August:

"Most likely the Kardashians have no idea but should definitely pay closer attention to the products they put their name on. The licensee probably does know and the design department within. Shame on them, it's a small industry. That's why the CFDA [Council of Fashion Designers of America], which I am a member of, is fighting so hard to protect original design and fight piracy. Brands and companies are built on that, piracy is extremely devastating."  

However the Kardashians have been telling the Australian media that they are very "hands-on" in the design process of their products, which are being manufactured by Schiavi's Jupi Corp.

In this interview on the Seven Network's Sunrise breakfast show this morning (UPDATE: which may have so pissed off the Kardashians, they decided to up stumps and leave Australia ahead of schedule), Khloe tells hosts David Koch and Melissa Doyle (6.38):

"We’re not people who just lend our name to someone and say 'Oh do what you want. We just want handbags, use our name'. These are our designs. We design everything from the shapes to the fabrics to the zipper pulls to how the label stitching is on the inside. We’re very controlling. But that’s the blessing of working with each other".

With Kim adding (7.38):

"We're extremely involved in every last process" 

Frockwriter has sought comment from Schiavi and the Kardashians, with so far no response.

The issue of copying appears to be front-of-mind for Kim Kardashian who, one month prior to the Botkier brouhaha, ironically, commenced legal proceedings in the Los Angeles Superior Court against Gap Inc, alleging damages as the result of ads for Gap's Old Navy brand starring Kardashian lookalike Melissa Molinaro. 

According to the court documents, Kardashian has:

"invested substantial time, energy, finances and entrepreneurial effort in developing her considerable professional and commercial achievements and success, as well as in developing her popularity, fame, and prominence in the public eye”

 

Sylvie Markovina gets a hand from Kim Kardashian

@kimkardashian


Yes we know about the potential power of celebrity when it comes to shifting product and how proactive many publicists are in getting product to celebs. That's no guarantee they will wear it - especially if the only inducement is free product. We also know Australia is producing some stellar jewellers, led by Jenny ‘Victoria’s Secret’ Mercian, Michelle Jank and Sarina Suriano. Well supremely talented, but little-known Australian jeweller Sylvie Markovina (who frockwriter first met in 2005 at the Mercedes Benz Startup competition) just received a massive PR shot in the arm courtesy Kim Kardashian. On June 6, Kardashian Tweeted two images of herself in Markovina's Art Deco-look, fluted brass 'Laneway' rings, together with the captions “What do u guys think about my rings? U like? Dope right” and “A close up! Kind of Edward Scissor hands [sic] style!”. The photos have been viewed almost 300,000 times on Twitter.

Markovina’s New York-based publicist/showroom, Melt Management, then got the story into US Weekly, which conducted an online poll “Would you wear Kim Kardashian’s wacky jewellery?”.


@kimkardashian

Melt Management's Courtney Porkolab tells frockwriter that high profile fashion stylist Karl Templar recently borrowed some of Markovina’s jewellery for a Vogue Italia shoot with Steven Meisel. Not everything that gets called in for photoshoots makes it into magazines of course, so let’s wait and see what comes of that. Melt also claims UK retailer Kabiri recently placed a US$13,000 order of Markovina's jewellery.

How did Kardashian get the merch in the first place? Via Rosemount Australian Fashion Week.

A Melt Management team travelled to last month’s event, spotted Markovina’s jewellery in Sydney, signed her and then, she reports, later forwarded a lookbook to Kardashian’s stylist.

The stylist requested some jewellery, so Melt gifted six pieces to Kardashian.

It should be noted that RAFW was also the launchpad for Jank, Suriano and Mercian. So evidently, it's not just the frocks that benefit from the publicity.

Two newer, equally bold jewellery brands to emerge at the event are Maniamania, which was first showcased in last year's Zimmermann show and Alexandra Blak, whose spectacular Lucite earrings were the key accessory featured in last month's Spring/Summer 2010/2011 Manning Cartel show.