Showing posts with label intellectual property. Show all posts
Showing posts with label intellectual property. Show all posts

Thursday, 3 November 2011

Kim Kardashian wants you to buy her handbags but she'd rather carry Balenciaga

splash via the daily mail
Sydney-based entrepreneur Bruno Schiavi managed to convince Kim Kardashian to sign a global fashion and accessories deal, so you'd figure he would have taken care of a little detail like what brand handbag she was carrying when she arrived at Sydney Airport yesterday, wouldn't you? But apparently not. Kardashian and sister Khloe are in town specifically to spruik their Kardashian Kollection handbags, an exclusive capsule collection of which has just gone on sale in Australia. In the reality television star's first public appearance since her announcement on Monday that she would be filing for divorce from her husband of 72 days, NBA player Kris Humphries, she waltzed into the waiting media scrum carrying not a Kardashian Kollection, but a black Balenciaga City bag (aka Motorcycle bag). The distressed leather and hand-stitched handle are unmistakable. The bag is one of many Balenciagas from Kardashian's personal collection

Given Kardashian's predilection towards the French luxury brand, so thoughtful of her then to inject what looks to be a little Balenciaga love into the Kardashian Kollection line for her more budget-conscious fans

Here is the new Kardashian Kollection Zip Feature Bag in black, which retails for AUD 59.95:

bagsac.com.au

It bears more than a passing resemblance to Balenciaga's Giant Gold Part Time bag, which sells for USD 1,945:
balenciaga.com

UPDATE 4/11: The Kardashian Kollection Zip Feature Bag, although still visible from the bagsac.com.au link, above, appears to have been pulled from the main Kardashian Kollection lineup on bagsac.com.au. A company spokesperson has so far been unable to provide any clarification. 

It wouldn't be the first time that the Kardashians have been accused of borrowing ideas.

In August, New York-based handbag designer Monica Botkier issued a cease-and-desist letter to the US Sears department store, over a Kardashian Kollection for Sears pre-collection bag which Botkier claimed was a copy of her Trigger Clyde style - prompting Sears to remove the handbag from its website

Botkier claims that the buck stops with licensee Schiavi. She told Brand Channel in August:

"Most likely the Kardashians have no idea but should definitely pay closer attention to the products they put their name on. The licensee probably does know and the design department within. Shame on them, it's a small industry. That's why the CFDA [Council of Fashion Designers of America], which I am a member of, is fighting so hard to protect original design and fight piracy. Brands and companies are built on that, piracy is extremely devastating."  

However the Kardashians have been telling the Australian media that they are very "hands-on" in the design process of their products, which are being manufactured by Schiavi's Jupi Corp.

In this interview on the Seven Network's Sunrise breakfast show this morning (UPDATE: which may have so pissed off the Kardashians, they decided to up stumps and leave Australia ahead of schedule), Khloe tells hosts David Koch and Melissa Doyle (6.38):
"We’re not people who just lend our name to someone and say 'Oh do what you want. We just want handbags, use our name'. These are our designs. We design everything from the shapes to the fabrics to the zipper pulls to how the label stitching is on the inside. We’re very controlling. But that’s the blessing of working with each other".

With Kim adding (7.38):

"We're extremely involved in every last process" 






Frockwriter has sought comment from Schiavi and the Kardashians, with so far no response.

The issue of copying appears to be front-of-mind for Kim Kardashian who, one month prior to the Botkier brouhaha, ironically, commenced legal proceedings in the Los Angeles Superior Court against Gap Inc, alleging damages as the result of ads for Gap's Old Navy brand starring Kardashian lookalike Melissa Molinaro. 

According to the court documents, Kardashian has:
"invested substantial time, energy, finances and entrepreneurial effort in developing her considerable professional and commercial achievements and success, as well as in developing her popularity, fame, and prominence in the public eye”


 

Sunday, 15 May 2011

Coles steals the show

coles 'aisle avant-garde' show via lifestyled

Back in March, in reviewing a fashion show staged
by Kiwi hipster collective Stolen Girlfriends Club at the New World supermarket in Auckland's Victoria Park, Pedestrian noted "We can only hope that next time we're at Coles it's this eventful". They didn't have to wait long. Last week, Coles ripped off the idea for its 'Aisle Avant-Garde' presentation in Sydney in collaboration with Sunsilk, showcasing the work of 12 UTS students who were each asked to create a gown that incorporated Sunsilk's logo and colours. Above and below are a few shots from last week and, bottom, a video of the SGC original at New World, a New Zealand supermarket chain owned by Foodstuffs. Needless to say, Coles doesn't take quite such a laissez-faire attitude when it comes to anyone shoplifting its goods. Although given that Coles apparently rebranded its Australian supermarkets as Coles New World in 1962 - the year before New Zealand's New World chain was founded - perhaps there's 50 years of trans Tasman tit for tat at play here. 


 
coles' 'aisle avant-garde' show: all three images via paula joye/lifestyled


Monday, 15 November 2010

More Boutiques.com: You can also shop their looks for less


 
Yesterday frockwriter revealed the name of Google’s new fashion e-tail venture Boutiques.com, which is launching tomorrow in New York. It was in fact a world scoop........by about 40 minutes (WWD had a page one story in yesterday’s edition). Today we can add some more info. The site, we understand, is moving very rapidly towards the unveil and its offer now embraces boutiques curated either by - or around - 76 celebrities, 27 retailers, 55 designers and 12 bloggers. But the list of designers simply reflects those names who have thus far, apparently, agreed to participate in the venture. A designer directory lists over 200 designer names (including Australians Bassike, Willow, Thurley, sass & bide, Lover and Ksubi). But even that doesn’t embrace the full scope of the Boutiques.com offer, because products from a raft other brands and outlets that are not, it seems, officially involved, are also featured. They include US-based fast fashion chain Forever 21, the bête noir of the US fashion industry, which has been the target of numerous trademark/copyright infringement lawsuits initiated by US designers - including participating Boutiques.com designers Diane von Furstenberg and Anna Sui. 

How are these non partner brands involved? 

From our understanding, by recommendations - from, for instance, the bloggers and notably, via Google’s own in-house curation using the image-matching technology it acquired from Like.com in August

Like the $1365 Alexander Mcqueen dress with trompe l’oeil jewelled bodice recommended by The Cherry Blossom Girl? Adjacent to that image, Boutiques.com throws up an array of what it is calling “visually similar” garments at varying price points, which click through to the plethora of online retail partners that are paying a fee to Google to be featured (plus, one assumes, a commission). As we noted yesterday, these include Shopbop, Nêt-à-Porter, Nordstrom, Selfridges, Bluefly and, yes, evidently also Forever 21.

Beyond mere trend matching, frockwriter will be curious to see if Google plans to moderate any direct copies of its designer partners' products that might pop up in the search fields. 

The Boutiques.com launch coincides with the possible imminent implementation of some rather groundbreaking new federal IP legislation in the United States: the Innovative Design Protection and Piracy Prevention Act. The first statutory protection specific to fashion designs, the bill was introduced in August, reportedly has bipartisan support and may be passed by the year's end.

If passed, the legislation would provide designers with three year copyright protection on all fashion, accessory and eyewear items from the moment they are first promoted in public and it is fully supported by the Council of Fashion Designers of America, of which von Furstenberg is current president. 

  

composite: frockwriter

Wednesday, 6 October 2010

Cut copy: MJ Bale's cartoon campaign a dead ringer for P Johnson's

p johnson SS0910
So yesterday frockwriter posted an exclusive preview of a new ad campaign by new Australian luxury menswear label MJ Bale, which was launched in late 2009 by cashed-up Herringbone co-founder Matt Jensen. The idea for the campaign was a bunch of images of a model in the MJ Bale collection – with cartoon faces, hands and feet superimposed over the model. The cartoons were courtesy Sydney graffiti artist Jumbo. Fantastic idea. Only problem: Patrick Johnson says it's his. Who is Johnson? A London-trained Sydney tailor who has been in business for three years and who launched his first campaign this time last year: a series of images of a model in his collection, with cartoon faces, hands and feet superimposed over the originals. Here is a selection, above and below (which remain on Johnson's website). The creative collaborator in Johnson's case was Sydney artist Tristan Ceddia and Johnson reports it took the duo six months to nail the concept. The MJ Bale images were supplied to frockwriter in good faith and unfortunately we were not familiar with Johnson’s brand or campaign prior to a large volume of hostile comments from his supporters this morning. Others claim the real pioneer of the photo/cartoon/fashion mashup is yet another Australian artist, Ashley Wood, who created some earlier illustrations for Diesel's spinoff streetwear brand 55DSL. To be fair to Johnson here, it's not just the general photo/cartoon idea that was picked up by MJ Bale, but the exact look of Johnson's campaign.   

What says Johnson? 

“Copying is the best form of flattery I suppose, but it’s a little bit too close for comfort. It’s a tiny market in Australia and there’s only two of us doing it. It would be nice if people came up with something a little bit original. Not many people have probably seen my campaign and that’s why he probably thought he could do it. It’s frustrating for me because I’m small. It’s annoying”.

What says Jensen?

“Patrick does have a campaign like that. But we actually have have a long interest in illustration. Really what we’re creating here is harking back to the old New Yorker magazine-type illustrative concepts”.

As to the criticism that the new MJ Bale campaign is just a blatant ripoff of P Johnson’s, Jensen told frockwriter:

“We’ll take that criticism on the chin, What we like is this nostalgic concept of illustration, whether it’s through our patterns that we’re drawing or our illustrations. For us it’s an ongoing process of collaborating with artists. And this is what we’ve got this season. It’s just a bit of fun  It’s a seasonal campaign that’s out there.

“I’m not saying that its our idea. It’s an illustrative format that we like and this is what we’re doing this season. We’re not stuck on any one concept. We’ll take the criticism on the chin. It’s a new campaign. We like it. And we hope other people like it as well.”


Why doesn't Jensen dedicate some of his by all accounts considerable resources to the research and development of new creative ideas? 
 






 


all images: supplied to frockwriter by pj johnson

Wednesday, 28 July 2010

Did the then "almost unemployed" Lara Stone neglect to stitch up a nude Greg Lotus photoshoot in 2008?

celebrity69  via fashionising

Last week frockwriter revealed that the spectacular onyx and crystal corset and cuff worn by Lara Stone in the June edition of Playboy France were originally designed by Australian jeweller Jenny Mercian for the 2008 Victoria's Secret show. We also noted that some mystery surrounded the origin of the photos. Although some images had already been widely circulated online in late 2009, with only the website of photographer Greg Lotus cited as a source, it appeared to be the first time the shots had made it to print. Now comes news that Stone is is taking legal action against both Playboy France and Lotus, in order to "protect" her "reputation", claiming the publication of the shots was unauthorised and that she would never have posed for Playboy. Given the volume of nude work that Stone has pumped into the public domain in recent years, the claim that her reputation has been sullied by a nude Playboy spread seems a little frivolous. The far bigger issues, surely, are did Stone not have the right to consultation before the photos were sold to Playboy and is she entitled to remuneration?  

One clue to the timing of the photoshoot is Stone’s strapped ankle, which some have made light of, assuming it may have been a styling accessory (along with the wheelchair which appears in some shots).

If frockwriter is not mistaken, the images were taken some time after the 2008 Victoria’s Secret show, on November 15 2008, when the corset was worn by Selita Ebanks -  and the publication of several other photos of Stone with her ankled strapped shortly afterwards, reportedly after falling off a pair of killer Rodarte heels (possibly these) at a W photoshoot.

Just a reminder that although Stone is now ranked as the world number one editorial/advertising/runway model by models.com, in late 2008 it was a different matter.

Pivotal to Stone’s meteoric rise in 2009 was the publication, in February last year, of a virtual Lara Stone issue of Paris Vogue. With the cover line, “Et Vogue Créa Lara” ("And Vogue Created Lara" - a play on Roger Vadim’s 1956 classic,
And God Created Woman, starring Brigitte Bardot).

When asked why she decided to dedicate 100 pages of editorial to the Dutch model, Paris Vogue editor Carine Roitfeld told Hintmag.com in late 2008:

“Lara had almost stopped working so I decided I wanted to make her a star”.

She might well have been in the 2008 VS show, but is it possible that the then much less high profile Stone did an edgy magazine submission with a mate, thinking it might help boost her profile - and either she, or her agent/s, neglected to formalise the terms of the arrangement with Lotus? 


With Stone now at the very the top of the industry, commanding top dollar via lucrative advertising deals - such as a triple exclusive with Calvin Klein - quite obviously her image is far more valuable in 2010 than it was in 2008. Lotus was probably paid handsomely for the shots - although a lot less, presumably, than Playboy would have had to pay Stone to pose for them.

According to leading IP specialist Stephen Stern, from Melbourne's Corrs Chambers Westgarth, the go-to IP rep for LVMH and many luxury brands in Australia
, provided that Lotus was working independently at the time the photographs were taken – and was not employed by another company – then the copyright most likely belongs to him.

“Unless there was a contract of some form – even oral – restricting the use of the photographs, the photographer could use them as he sees fit” Stern told frockwriter.

“But there is no one international law on ownership of copyright. It depends in which country the photos were taken - or where you want to stop the publication. Some countries do have rights of publicity (ie of public figures) that exist independently of copyright law. Everything depends on what was agreed or could reasonably be implied in the agreement between Lara Stone and the photographer. And lastly, any damages that she could claim, if there are in fact numerous nude photos of her in circulation, if the (Playboy) photos were obscene then there may be reputational issues. If they are simply like other naked photos of her, then her loss might well be what she could charge to have those photos published”.

Tuesday, 8 June 2010

Flake's Alexander McQueen fake



Interesting new tv spot by iconic British chocolate bar maker Cadbury Flake, which airs tonight in the UK. Produced by an outfit called Fallon, according to Creative Review the clip was directed by Baillie Walsh and features Russian model Yulia Lobova, who is suspended mid-air dressed in a flowing yellow dress that was fashioned from 200 metres of fabric. The dress was designed by British couturier Antony Price, who just told vogue.co.uk that "The idea came from looking at the edges of the Flake bar and the look of a Portuguese man of war jelly fish... It took a while playing around with the frills of the dress to make it look like Flake bar edges. I do think this form of pleating is very directional - it may well creep into my next collection." Frockwriter can't help thinking that there may have been another source of inspiration for the concept - one a little closer to home for Flake and Price than Portugal.

Below is a video of the finale of the Widows of Culloden Fall/Winter 2006/2007 show of the late, great British designer Alexander McQueen, who took his own life in February.

Staged in Paris in March 2006, the show concluded with a spectacular, ghostly illusion of Kate Moss that was projected inside a giant glass pyramid in the centre of the stage. Wearing a diaphanous ballgown - that is not too dissimilar to the Price/Flake version - Moss appeared to float in the air inside the structure.

Although dubbed a life-sized "hologram" by many, McQueen's longtime show producer Simon Kenny later told me that it was in fact a Victorian era parlour trick called Pepper’s Ghost.

UPDATE 09/06/10 at 3.25pm: Creative Review updated its story overnight to point out that the Flake ad director Baillie Walsh in fact also directed the clip of Kate Moss for McQueen's show in 2006. "I'm not sure how Walsh can be 'stealing' his own work" notes CR editor Patrick Burgoyne, responding to comments that the Flake clip is a ripoff of McQueen's 2006 catwalk stunt (comments that were posted after frockwriter's post FYI). On closer inspection, however, the McQueen illusion was created with the assistance of several production houses, including not only Simon Kenny's Souvenir Scenic Studios, but also Glassworks and Gainsbury and Whiting. But who actually came up with the idea?


UPDATE 14/06: Evidently McQueen's company believes he did. The company is now considering legal action against Cadbury.




Sunday, 7 February 2010

Did Armani crib Elton John's sunglasses from World?


terence koh/matt williams via purple diary


“The accessories - and the crystal suit - are fantastically camp. Elvis Presley might be long gone, but there's always Elton John”. So wrote frockwriter in September 2008 after visiting the Auckland HQ of NZ fashion brand World and being dazzled by the mad Swarovski crystal-embellished suits and accessories of its 'There is no depression' Autumn/Winter 2009 collection. The collection, which had just walked the runway at New Zealand Fashion Week, had been inspired by 1970s fashion icon Tina Chow. Well blow me down with a burlesque feather if Elton John didn't turn up at last week’s Grammy Awards for his duet with Lady Gaga in a pair of dead ringers for World’s fly-like crystal-studded sunglasses.

Frockwriter missed the broadcast of the Grammys and didn’t really pay much attention to the since widely distributed wider angle shots of the duo on stage.

But we did do a double take when we spotted this very clear Purple Diary shot, above, of Canadian artist Terence Koh "wearing Elton John’s Armani Privé glasses during Lady Gaga and Elton John’s Grammy rehearsals". Koh created the spectacular piano on which the duo performed their duet.

Whether or not it's due the different angles of the two photos, there does appear to be some slight discrepancy between these glasses sported by Koh and those finally worn by Elton John on stage (below). Perhaps Armani created several versions for him to choose from.

Given that World was referencing a 1970s New York fashion scene icon for its collection, perhaps the designers had an archival shot from that era on their inspiration board that season.

But then, perhaps Armani’s haute couture atelier had a shot from World’s show on its own, who's to say?

In any event, reports World, their glasses have since been purchased by the National Gallery of Victoria and are currently on display in Melbourne.


getty via daylife


world aw09/anzfw


self portrait at world

Saturday, 2 January 2010

The counterfeiters



In November, Today Tonight looked at the spate of blatant copies in the Australian mid market footwear sector. Last month, I developed a story about actual luxury brand counterfeits. It went to air on Christmas Eve, the fruit of several weeks shooting, first at Penrith market, including hidden camera footage, and then a police raid at Allambie Heights. We tagged along as police descended on one private house that was filled with counterfeit goods, including designer handbags and, alarmingly, fake prestige brand cosmetics. The figures quoted come from the International Anti Counterfeiting Coalition and also Australian Customs. Luxury counterfeits would definitely appear to be on the rise. According to Customs, the number of seizures was down by two thirds in the 08-09 financial year, but the volume of merchandise seized had doubled on 07-08. Reporter Laura Sparkes voiced the story. Hope to follow it up.

Sunday, 13 December 2009

Those who make passes at girls who wear glasses: the great Danny Roberts ripoff



danny roberts/wwd (top) dolce e gabbana/swide

Frockwriter has written about up-and-coming LA fashion illustrator Danny Roberts on several occasions. In August, I also profiled him for WWD, with the online version accompanied by a gallery of 21 images. Roberts' distinctive, expressionistic model caricatures are rapidly gaining currency across the net, via his Igor + Andre blog and his various fashion collabs. To wit, Roberts' 'Girls in Glasses' T-shirt, adapted from his mixed media painting based on Chanel's Spring 2007 collection and launched in April through London-based e-tailer Borders & Frontiers, seems to be a runaway hit. Several hundred units have been sold, with the shirt popping up in magazines, on punters on the Lookbook.nu auto street style site and on several high profile bloggers. Not counting a suite of knockoffs.

Given the song and dance that Italian luxury brand Dolce e Gabbana made about bloggers in Milan in September, seating several high-profilers front and centre at its main line show, you might assume that Dolce e Gabbana would be commissioning art directly from any bloggers whose work the company admires.

Although Roberts has yet to do any work for Dolce e Gabbana, there are nevertheless some remarkable similarities between this image, above, that was recently done by an in-house artist to illustrate sunglasses on Dolce e Gabbana's Swide website and Roberts' 'Girls in Glasses' illustration.

Meanwhile, here is the original Girls in Glasses T-shirt, below, as worn by (top to bottom) Fashion Toast's Rumi Neely, Les Mads' Jessie Weiss and Le Blog de Betty's Betty Autier.









And here are a few knockoffs:








Images:
1, 2: screen grabs yesstyle.com
3: ebay
4,5,6: screen grabs supplied by Danny Roberts


Sunday, 29 November 2009

Fashion copies - back on the Australian current affairs agenda




As some may already be aware, I am currently working as a producer at a nightly Australian current affairs program called Today Tonight on the Seven Network (which explains my lack of posting of late). It’s a program on which I worked 10 years ago and it’s interesting being back, working on a mix of stories. In terms of fashion stories, it’s been a great opportunity to get some subjects to a much bigger audience than I do on this blog or indeed via the other outlets for which I normally write – try 1.7million per night (including web traffic). On my first day back I broached a couple of story ideas with executive producer Craig McPherson, top of the list being a subject that I have blogged about on several occasions: the fashion industry discriminating against plus-size consumers. Another fashion story aired this week – the rampant plagiarism across Australia's $1.8billion footwear sector.

The genesis for this story idea was a great July post from Australian shoe blogger Matt ‘Imelda’ Jordan. In his post, Jordan discussed a direct copy of a shoe design by London-based Dane Camilla Skovgaard, by Australian mid market shoe manufacturer Tony Bianco.

Most interesting of all: the subsequent tip from Jordan that Tony Bianco had dispatched a series of intimidating legal letters in the hope of obtaining a retraction of some of the claims in the post.

The audacity was breathtaking.

As revealed by Jordan, not only had Tony Bianco done a faithful reproduction of Skovgaard’s signature S8001 sandal – the style which originally made her name – but had even attempted to engineer a fake celebrity endorsement to promote the company's copy.

When launching its “Sexy Roberto” shoe to the Australian fashion press, Tony Bianco sent out US red carpet shots of celebrities Cindy Crawford and Halle Berry in Skovgaard’s originals. There was no mention of Camilla Skovgaard’s name on the mailout.

Tony Bianco’s lawyers seized on several points in Jordan’s post: notably his accusations that Camilla Skovgaard had “unleashed her lawyers” on the company and that Tony Bianco was guilty of “copyright infringement”.

Both were factually incorrect. But the David and Goliath factor made for a great story.

Although Skovgaard did consult lawyers at the time, the only representatives to contact Tony Bianco were from her US PR team.

Having failed to register the design in Australia, moreover, a straight copyright infringement case would have been indefensible.

Due to changes, in 2003, to Australia’s IP legislation, unless a designer has registered each and every design they hope to protect in this market, they are unable to in fact enforce copyright. This is unlike numerous other jurisdictions, for example the EU, where designers have an unregistered design right.

That’s not to say that Skovgaard doesn't have any legal rights here. Sources say that she would probably have little trouble proving “reputation” for the design (make that designs - it later emerged that TB has copied two Camilla Skovgaard shoes this season). The fake celebrity endorsement is a separate matter.

Only problem – she has been told that she's looking at a minumum $50,000 investment to get a case up, with of course no guarantee of success. That's a big ask of a young, independent designer.

All the companies mentioned in the story were of course offered right of reply. Noone took up the offer.

Their respective responses when I called requesting interviews were fascinating. One company even claimed that it had come up with the design in question five years ago.

It is entirely possible that Sportsgirl's Camilla Skovgaard knockoff was even supplied by a manufacturer that was already knocking off her shoe under its own brand, thereby vastly increasing its market. A big return for zero design investment in other words. Sportsgirl declined to identify the supplier of the shoe.

It’s interesting how companies that copy, often seem quite indignant when they're called out on it.

Some $400,000 in court ordered damages has been awarded for design/copyright infringement cases over the past 12 months in cases mounted by Australian companies that have taken advantage of the new Designs Registration Regime and opted to register designs.

The first fashion victory under the new system was Review versus The Discovery Group in March 2008.

Although not working for TT at the time, I was interviewed that month as talent for the program’s story about the Review case. I had the temerity to mention that it wasn’t the first time the company, which owns the Charlie Brown and lili trademarks, had copied others. I provided one example of a devoré velvet poncho with a peacock motif, first shown by New Zealand label Sabatini at New Zealand Fashion Week in September 2004 – and copied six months later by Charlie Brown.

On three previous occasions, I had written about Charlie Brown’s cheaper version of the poncho, which turned up in store the minute the Sabatini poncho appeared on the cover of the Winter 2005 catalogue of Australian department store David Jones and, notably, once word spread that the poncho was walking out the door at DJs.

But Brown had been called out for copying as far back as 1998 - by Marion Hume, then the editor of Vogue Australia.

After I mentioned the Sabatini incident on Today Tonight, Brown also threatened legal action. To date, nought's come of it.

Back in 1995, I wrote a 4,000 word expose on copying in the Australian fashion industry for the now defunct Australian current affairs magazine, The Independent Monthly. It was the year before the launch of Mercedes Australian Fashion Week and the emergence of a new generation of export-focussed designers. Australia was still locked in a culture of so-called "designers" sending international designer samples in to magazines to be photographed (still with the labels attached) while the "designers" were busy manufacturing their copies.

The story kicked off with the infamous anecdote from the Bicentennial Wool Collection at the Sydney Opera House in 1988, for which nine international designers were flown to Sydney, including Sonia Rykiel, Kenzo and the late Gianni Versace and Jean Muir. During rehearsals, Claude Montana had to be physically restrained from clocking Marilyn Said and Barry Taffs - the designers behind the Covers label. Covers had been selected to represent Australia in the show and Montana felt that their collection showed a little too much Montana influence.

Called Fashion Thieves, it was a cover story and it prompted three separate television profiles, including A Current Affair.

That story was the reason I wound up working for A Current Affair for a brief stint in early 1996 - before quickly heading to Today Tonight, where I stayed for three and a half years. I am often being reminded of this story. Several weeks ago Oyster’s Alyx Gorman drew my attention to the fact that it’s even cited in an article in the Journal of Australian Political Science.

Now I’m back in current affairs tv - still talking about copying. Because 21 years after the Bicentennial Wool Collection, many Australian companies are still shamelessly copying international designers.

For sure, copying exists everywhere. As the Tom Gunn girls pointed out in their TT interview, the London high street is notorious for quickly turning around catwalk trends. The "fast fashion" retailers Zara, Mango and H&M have revolutionised the business, turning around catwalk trends - although not necessarily one-for-one copies - at lightning speed.

But Australian copycats enjoy several other unique advantages. This was pointed out in a piece to camera in the original script for the TT story, which wound up being cut when we lost two and a half minutes.

There is also our proximity to the Chinese factories, exacerbated by the fact that we are a season behind the northern hemisphere. This means copies can be on shelves before the originals have even arrived.