First look: The Style Tyrant snaps Ashley McConnell for Orri Henrisson Spring/Summer 2010/2011

We've had the first Australian fashion blogger make it onto the cover of a fashion magazine (Lady Melbourne on Peppermint). Now, if frockwriter is not mistaken, comes the first Australian fashion blogger tapped to photograph an ad campaign. Joining the ranks of American Scott Schuman, aka The Sartorialist, who has shot for Burberry and Australia's own SABA and Canada's Tommy Ton (Lane Crawford) is Sydney fashion blogger, photographer and fashion publicist Matt Jordan, aka Imelda: The Despotic Queen of Shoes and The Style Tyrant, who has just snapped the first campaign for Sydney menswear brand Orri Henrisson. Here is a preview. Jordan met Orri Henrisson designer Henry Ng while shooting him for The Style Tyrant, Jordan's year-old mens street style blog. The model is Ashley McConnell, bass player for Queensland pop outfit Operator Please (Perez Hilton's "favourite rocking teens"), styling is by James Dykes and graphics are courtesy new Sydney graphic design shop Lekkur Studio. Very cool little campaign. McConnell is no stranger to the camera. Repped by Chadwicks, his modelling debut was the Autumn/Winter 2009 campaign for Minty Meets Munt (one of Jordan's clients). FYI McConnell's hair isn't lilac, it's platinum blond - that's just the graphic overlay effect.

all images: matt jordan for orri henrisson, supplied exclusively to frockwriter by orre henrisson

The bloggers of RAFW Part 4: Imelda's Matt Jordan

And finally, a quick chat with Matt Jordan, who blogs about shoes in character as Imelda Marcos on Imelda: The Despotic Queen of Shoes - recently adding a new mens street-style blog called The Style Tyrant. Would have loved to have done more blogger ivs at last week's RAFW, but in between coverage of the jam-packed schedule, there was only so much time. Hope to do more.