Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Thursday, 24 February 2011

Bulgari's lion queen


How does Italian jeweller Bulgari top campaigns starring naked Julianne Moore alongside a sulphur-crested cockatoo and the next season, some adorable lion cubs? With a campaign for the company's brand new Mon Jasmin Noir fragrance starring another naked American actor, Kirsten Dunst, opposite... a full-grown lion. Behold what frockwriter understands is an exclusive preview of Bulgari's Mon Jasmin Noir campaign that is being released later today. It was shot by Mert Alas and Marcus Piggott at Villa Balbianello in the exquisite Lake Como region just outside of Milan. Working alongside lion cubs is one thing, but even with the behind-the-scenes imagery (below), we're not convinced that Dunst happily nestled snugly against a real lion and/or that Mert + Marcus managed to get both it and Dunst to 'love the camera' at the same moment - and that's it's not a Photoshop mashup. Then again, Dunst is an old hand with big cats. Some movie sites list her as the voice of young Nala in Disney's 1994 animated feature The Lion King (IMDB has Nikete Calame voicing the role). The following year, she co-starred in Jumanji, opposite Robin Williams and some scary - albeit computer-generated - lions. 



 all images: supplied to frockwriter by bulgari

Thursday, 10 February 2011

Portmans takes Abbey Lee Kershaw back to her roots, taps Julia Restoin-Roitfeld and Louise Roe to boot



While frockwriter noted that Abbey Lee Kershaw had signed on as the autumn/winter 2011 face of Australian high street chain Portmans, we haven’t touched the story in the interim because well, images of the Nicole Bentley-shot campaign have pretty much been everywhere since its January 27th launch. But here’s something that caught our attention: a sneak peek at Portmans' secret second winter shoot that Kershaw has just done in New York, this time with a US team headed up by photographer Matt Jones. Same stylist, however, Harpers Bazaar Australia fashion editor Christine Centenera (which just goes to show that it’s not only in Paris where salaried magazine staff moonlight as stylists on the campaigns of advertisers). And miraculously, Kershaw is rocking her original long-haired coiffure in these images: mousey blonde, with pastel highlights and bangs. A Portmans rep assures us that this is merely a wig and that Kershaw - who, as we first reported, is ditching New York Fashion Week to appear with her boyfriend’s band Our Mountain at its three London gigs next week - still has a platinum bob. Perhaps Portmans figured Kershaw’s platinum locks would blend into all the snow in and around the Meat Packing District location? 

Frockwriter can also reveal that Kershaw will be fronting a magazine-style catalogue that Portmans is planning to release in March, around the same time that these new campaign images are due to drop in Portmans' stores.

The magazine has been edited by LA-based Brit fashion journo and tv presenter Louise Roe, a guest of the 2010 Melbourne Cup, who writes for Elle, Vogue.com, InStyle and Glamour and whose numerous tv credits include MTV reality shows The City and Plain Jane.

Included in the editorial lineup of the first Portmans magazine are an editorial shoot with ANTM Cycle 6 winner Amanda Ware, who is currently in New York hoping to score some shows. And, interestingly, a profile on Julia Restoin-Roitfeld, the French art director/model/socialite/It girl daughter of former Vogue Paris editor Carine Roitfeld.

According to Portmans, Restoin-Roitfeld was an active participant in the profile, talking to Roe about her personal style, fave labels and shopping. 

Given her family’s longstanding connection to Ford (Carine Roitfeld was a former consultant to Ford at Gucci and YSL) and that Restoin-Roitfeld modelled in both Tom Ford’s Black Orchid fragrance campaign and Ford’s debut womenswear show in New York last September, recently interviewing Ford for V Magazine, presumably his label would be at the top of her fave label list. Just a reminder that Kershaw is currently fronting Ford’s first womenswear campaign

Great publicity for Ford of course. And a clever way, all round really, for a run-of-the-mill fast fashion chain to dramatically lift its image.

 




images: supplied exclusively to frockwriter by portmans

Wednesday, 9 February 2011

Julia Nobis gets dark for Jac + Jack Autumn/Winter 2011



This time last year, not many people had heard of Julia Nobis. That was until her international runway debut at no less than Calvin Klein put her well and truly on the fashion map. In the intervening twelve months, the 18 year-old Sydneysider with the cool, Meryl Streep beauty has been quietly building an impressive body of work that has embraced runway turns for many other equally big names, campaigns for Proenza Schouler and Burberry Black and lookbooks for Prada and Alexander Wang. The current advertising face of Australian fast fashion brand Marcs, Nobis has just added a little luxury to her Oz portfolio. Photographed by Stephen Ward, here is a first look at Nobis in the Autumn/Winter 2011 campaign of Jac Hunt’s and Lisa 'Jack' Dempsey’s Sydney-based luxury knitwear label Jac + Jack





all images: supplied exclusively to frockwriter by stephen ward/jac & jack

Sunday, 30 January 2011

Marc by Marc Jacobs Spring/Summer 2011 by Juergen Teller - the campaign



We've seen a preview of Marc by Marc Jacobs' Spring/Summer 2011 advertising imagery, lensed by Juergen Teller. But now, on his website, Jacobs has just unveiled much more of the campaign. It stars Latvian Ginta Lapina, Serbian Australian Andrej Pejic and, it now emerges, a third model: androgynous Dutchman Jaco van den Hoven, the only brunette amongst the three. Shot in Marrakech just before Christmas, the campaign illustrates Pejic's unique versatility: he's not just the dude in the dress, but can also rock the sexy surfer boy look in straight menswear.



all images: marc jacobs.com

Tuesday, 25 January 2011

Trench coat glamour mafia: Andrej Pejic and Karolina Kurkova for Jean Paul Gaultier Spring/Summer 2011


A matter of days after Andrej Pejic strutted Jean Paul Gaultier's Autumn/Winter 2011/20112 menswear runway in Paris as both a man - and a woman - and twenty-four hours before the designer's feverishly-anticipated haute couture womenswear show, Gaultier's Spring/Summer 2011 campaign images starring Pejic and Czech supermodel Karolina Kurkova have finally landed. With the designer himself joining Twitter to excitedly unveil them. Shot by high profile photographic duo Inez van Lamsweerde and Vinoodh Matadin, the campaign consists of two black and white images of Pejic and Kurkova, both in fishnet stockings and wearing matching trench coats from the Spring/Summer 2011 womens collection (as first revealed by Kurkova just before Christmas in a Tweet from the set). In one shot, they are kissing. Who's the prettier of the two though?


images: via TFS

Wednesday, 19 January 2011

Sophie Lowe, Krew Boylan and co get down to basics for Marcs


Australian sportswear brand Marcs might have cool new Australian model Julia Nobis as its current advertising face, but when the company was looking for talent to embody its new ‘ICONS’ campaign, it opted for non professional models. Not that they’re exactly ordinary mortals (top to bottom): actors Sophie Lowe and Krew Boylan, Dank Street Depot chef Jared Ingersoll, meditation guru Gary Gorrow (brother of Ksubi co-founder George Gorrow), artist Tanya Linney and snowboarder Alex ‘Chumpy’ Pullin - who became Australia’s first snowboard champion on Tuesday after winning the snowboard cross world championship in La Molina, Spain. Shot by Stephen Ward, the campaign showcases six Marcs classics that have been in the Sydney brand’s repertoire since it was founded in 1979 by the late Mark Keighery: mens’ and womens’ V-neck T-shirts and button-down shirts, a mens’ round-neck T and a womens’ shirtwaister. Oz ski blogger Lorraine Lock had a preview of Pullin yesterday on Snow Blind, but here is a first look at the complete campaign and a video.




Wednesday, 12 January 2011

When Abbey met Tom


Shots of Australian supermodel Abbey Lee Kershaw in Tom Ford's new eyewear campaign are all over the net. But who knew she was also in his first womenswear campaign? Behold a supersite billboard of Kershaw not just in a sequined sheath from Ford's debut womenswear collection, but locked in a staged passionate embrace with Ford himself, that has just gone up in Beverly Hills, California, coincidentally a few days ahead of the 2011 Golden Globes. According to Kershaw's US agent, Next, it's part of the womenswear campaign. More images to come presumably. Kershaw was among the very select cast of Ford's intimate runway presentation at New York Fashion Week in September last year.





image: supplied by next management

Monday, 10 January 2011

Lawrence of architectura: Emma Balfour tones it down for David Lawrence Autumn/Winter 2011



Adelaide-born Emma Balfour was a very big modelling name in the 1990s. Launching her career at approximately the same time as Kate Moss, Balfour helped co-pioneer modelling's 1990s "waif" trend - which helped shunt the more statuesque 1980s supermodels off their pedestal. Kate Moss went on to become a much bigger name and her career has continued unabated. After taking time off to have children and move back to Australia from London, Balfour pretty much disappeared from the fashion radar. That was until September 2008, when she attempted a career relaunch on the runways of New York Fashion Week, booked for two top ticket shows: Alexander Wang and Marc Jacobs. In the two year interim Balfour, now 41, has been clocking up a steady stream of work, including numerous advertising campaigns that girls half her age - and of course their agents - would love to be booking. In Australia, she has fronted campaigns for Willow and Mimco. Here is an exclusive preview of her latest gig: the Autumn/Winter 2011 campaign of Australian fashion chain David Lawrence. 

Shot by Georges Antoni at two spectacular buildings in Sydney - Harry Seidler & Associates and The Cove - the campaign hits stores next week and magazines in early February. 

It was styled by Claudia Navone with hair by Sophie Roberts and makeup by Linda Jeffreyes.

It is hard not to notice the Céline-like minimalism and colour palette of these clothes.

Given how influential the French luxury brand's new creative director Phoebe Philo has proven since her return to the fashion arena following her own maternity hiatus, two seasons ago, that's perhaps hardly surprising.

But the fact that Balfour in fact appeared in Céline's Fall/Winter 2010/2011 campaign, is somewhat amusing.

A strong branding campaign nonetheless from a mid market player. With Abbey Lee Kershaw coming up in the same season at Portmans, the bar for Australian high street fashion advertising imagery looks to have been set a little higher than usual.






all images: georges antoni for david lawrence. supplied exclusively to frockwriter by david lawrence