Frankie's gold class - LMFF 2011

Frockwriter’s last LMFF was Friday night’s L’Oréal Paris Runway 6 showcase presented by Frankie magazine. Fantastic, upbeat show featuring some great Australasian brands, from Alice McCall to Karen Walker, Kate Sylvester, Alpha60, Dhini, Limedrop and Nevenka, with cool girl styling that perfectly reflected Frankie’s fresh-faced readership, courtesy Jolyon Mason. Not to mention some new faces, notably 17 year-old Gracie Holt (above), who opened the show and walked in four other shows last week. Modelling for just three months, Holt hails from Alice Springs – making her the second great new girl to emerge from the Red Centre in five months, after 16 year-old Melissa 'MJ' Johannsen, who made an impressive debut at New York Fashion Week last month. Expect to see a lot more of both. Click (here) to see frockwriter's Posterous pic gallery shot backstage during the show. 

Because the night - LMFF 2011

Alex Perry's Spring/Summer 2011/2012 presentation was not the only glamour event at last week's L'Oréal Melbourne Fashion Festival. Although unlike Perry's show, it provided no reveal of any brand new season's offerings, the L'Oréal Paris Runway 5 show on Friday night, presented by Harpers Bazaar Australia, was nevertheless a wonderful showcase of highend PM-wear from some of Australia's most acclaimed designers: Collette Dinnigan, Toni Maticevski, Aurelio Costarella, Jayson Brunsdon, Dion Lee, Scanlan & Theodore and Willow. Here are a few shots below. Click (here) to see frockwriter's backstage portfolio shot during the show.

Boy's own - LMFF 2011

A very high percentage of the fashion on last week's runways at the L'Oréal Melbourne Fashion Festival was womenswear. But there was one menswear-dedicated show: Thursday night's Menswear Runway that was presented in tandem with GQ Australia. Oh and a local optical retailer whose name escapes us. Much to the frustration of backstage media - and, we understand, some of the organisers - nearly all photographers were kicked out at the last minute, in preparation for the arrival of VIP showpony, Helena Christensen. Celebrities often have demanding backstage riders, Christensen's apparently included no photographers and, beyond one or two interviews, no other press exposure. We understand the extent of the coverage outside of Melbourne reflected these restrictions. Click (here) to see frockwriter's Posterous pic gallery of the show.     

Juliana Forge often gets compared to Abbey Lee Kershaw

Tuesday's Kookai show looked like a million dollars thanks to a great cast headed up by the brand's current advertising face in Australia, Juliana Forge. Nineteen year-old Forge could be the next antipodian to clean up at the international show circuit, once she finally makes a serious move offshore. She has just returned from a shoot for Greek Vogue which could be a harbinger of big things to come. Here is a quick iv frockwriter grabbed with Forge backstage before the show, in which she mentions that people frequently bring up her resemblance to fellow Melburnite Abbey Lee Kershaw, now the world number five model.
   
Frockwriter: You recently shot Greek Vogue?
Juliana Forge: Yes, I just shot that in Athens, two weeks ago. It's coming out next month or the month after, I can't remember. Amazing pieces. We shot it next to a private plane. We were at an airport actually, freezing cold weather. The whole travel idea... very glamorous, beautiful colours.

FW: When might we be seeing Juliana Forge at the international shows?
JF: Potentially later this year, but it may be something that happens next year. 

FW: Do people often comment that you look like Abbey Lee Kershaw?
JF: Yes, I do sometimes get compared to Abbey. I take that as a huge compliment. 

FW: Abbey Junior?
JF: Or Abbey's little sister [laughs]. I think [people think] we have quite similar eyes. I think some of our features are similar. Not that I see the similarity, but it does come up.

FW: If you are by any chance planning to dye your hair platinum blonde, that might confuse things.
JF: Imagine. 

FW: What do you think about the success Australian models are currently enjoying internationally?

JF: I think they're doing incredibly. It's amazing that so many girls did so well at the shows.

FW: And not just the girls. You mentioned that you once did a shoot with Andrej Pejic - and didn't realise he wasn't a woman until after the shoot. 
JF: It was for the Herald Sun. It was a bit of a shock when the article came out and I realised it was a guy. He does look really feminine. 

Deep in Vogue - LMFF 2011

Second up on the L'Oréal Melbourne Fashion Festival's main runway schedule was the Vogue Australia showcase, featuring the finalists of LMFF's 2011 Designer Award: Melvin Tanaya's and Lyna Ty's three seasons old menswear brand Song for the Mute, which won the award, plus Arnsdorf, Bassike, Dress Up, Ellery, From Britten, Laurence Pasquier and Lui Hon. Styled by Vogue's Trevor Stones, it was an edgy showcase of exciting, emerging Australian design talent. And it wasn't only the new brands that attracted frockwriter's attention. Rachel Grasso (above) was also a standout. Modelling for four years and repped in Sydney by Priscilla's, the 20 year-old Perth native of Irish/Italian ancestry must have walked in front of our camera on more than one previous occasion. For some reason, we really noticed her this week.