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Second up on the L'Oréal Melbourne Fashion Festival's main runway schedule was the Vogue Australia showcase, featuring the finalists of LMFF's 2011 Designer Award: Melvin Tanaya's and Lyna Ty's three seasons old menswear brand Song for the Mute, which won the award, plus Arnsdorf, Bassike, Dress Up, Ellery, From Britten, Laurence Pasquier and Lui Hon. Styled by Vogue's Trevor Stones, it was an edgy showcase of exciting, emerging Australian design talent. And it wasn't only the new brands that attracted frockwriter's attention. Rachel Grasso (above) was also a standout. Modelling for four years and repped in Sydney by Priscilla's, the 20 year-old Perth native of Irish/Italian ancestry must have walked in front of our camera on more than one previous occasion. For some reason, we really noticed her this week.
Elliot Ward-Fear isn't the only emerging Australian fashion designer with big branding ideas. Just three seasons old, Sydney menswear label Song for the Mute has recruited Polish model Pawel Bednarek for its Autumn/Winter 2011 campaign and lookbook shot by Bowen Arico in and around Wollongong. Although not as feminine as Australia's Andrej Pejic, Bednarek nevertheless definitely has the moment's popular androgynous look - as harnessed in editorials by publications such as Dazed & Confused Japan. Which suits the cool, asexual vibe of much of Song for the Mute's clothing. The brand is designed by Melvin Tanaya and Lyna Ty (below), who will take their winter collection - entitled 'Milieu' - to the upcoming Paris mens' Fall/Winter 2011/2012 fashion week (January 19-23), where they will be represented by Showroom Romeo. Song for the Mute is also among five finalists for the 2011 L'Oréal Melbourne Fashion Festival Designer Award, a competition that has previously been won by Josh Goot, Friedrich Gray, Romance Was Born and Dion Lee. The event runs from March 14-20 and as previously reported, will be attended by Dazed Group co-founder Jefferson Hack - who apparently won't just be speaking at LMFF's hugely popular Business Seminar, but may even DJ at a soiree. 
all images: bowen arico for song for the mute/supplied exclusively to frockwriter by die cast agency
