Showing posts with label H and M. Show all posts
Showing posts with label H and M. Show all posts

Wednesday, 7 September 2011

Action Jackson

johan sandberg via models.com

So the Spring/Summer 2012 shows kick off in New York overnight. As anticipated, a contingent of antipodian models is in situ, preparing to sink its teeth into the season. Some are international runway vets, others newbies, eager for a blockbuster first season. After turning down one blue chip European brand for two recent shoots and planning to wait until January to head offshore, Penrith’s own Krystal Glynn has had a change of heart and is in New York now. Stand by to see just where she pops up over the next four weeks. Ditto 17 year-old Brisbanite Nicole Pollard. Both Glynn and Pollard have been nominated by influential New York casting director Michelle Lee as two of Lee's top 12 new girls to watch for the season. Joining this burgeoning Aussie/Kiwi model posse is Jade Jackson from Melbourne. Modelling for one year, the 20 year old former nursing student, who is repped by Viviens in Australia and One Management in New York, was so under the radar in February this year, she managed to walk in 10 Fall/Winter 2011/2012 shows, including Richard Nicoll, Jaeger and Haider Ackermann, unbeknownst to most Australian modelwatchers (including frockwriter).

Jackson then caught the eye of H&M and Terry Richardson, who cast her in the fast fashion chain’s Fall/Winter 2011/2012 campaign. Jackson co-stars opposite no less than Freja Beha Erichsen and Anja Rubik, who are ranked the world numbers two and three respectively by models.com – which reckons Jackson is going into the SS12 season with “most wanted status”

The H&M campaign is currently up on billboards in New York. Here's a video:



Saturday, 22 January 2011

The big league: H&M launches a plus size collection for Spring


Karl Lagerfeld severed ties with H&M in part because the company wanted to produce his collection in large sizes, while he was reportedly only interested in designing “fashion for slender and slim people”. But it seems the Swedish fast fashion behemoth hasn’t let this rain on its plus size parade. From early March, H&M will offer a 20-unit capsule collection called, simply, Inclusive, which will be available in sizes 32-54 and sold exclusively online (these would appear to be Swedish sizes, which equate to an Australian 6-28). Many thanks to Runway Revolution for the headsup. Why online only? In 2008, when Australian designer Leona Edmiston decided to double her size range to a 24, coincidentally she also only offered the larger sizes online, after her research indicated that many larger women felt uncomfortable in boutiques. 

After frockwriter (in her previous incarnation as Fully Chic) opened up what would become a rather heated discussion on the subject, others added in that many larger women in fact feel unwelcome in mainstream fashion boutiques. 

Considering that so many fashion boutiques appear not to have much stock over a size 10, is that so very surprising? 

So far H&M appears only to be shipping to Austria, Denmark, Finland, Germany, Holland, Norway, Sweden, Swedish Finland and the UK, but we have a hunch they may be about to be inundated with global enquiries. 

The accompanying campaign features plus size Australian model Robyn Lawley (second from the top).  

Great initiative. Adorable dresses. Not before time.







all images: H&M

Monday, 1 November 2010

Clipped: Lanvin for H&M




Excited by Stella McCartney for Target Australia mark II? Try Lanvin for H&M. Here's the capsule collection video starring Hannelore Knuts, Jane Schmitt, Tati Cotliar and Natasha Poly, just launched online. The collection, which consists of 30 pieces and 15 accessories for women and 25 pieces and 10 accessories for men, will launch in 200 countries later this month: reportedly November 20th in Canada, for some reason and then November 23rd in the rest of the world.