Andrej Pejic wraps 2011 in a lingerie campaign for Hema

parool

It's Victoria's Secret all right. He closed Jean Paul Gaultier’s haute couture show in Paris as the traditional bride. He channelled Marilyn Monroe. He was presented to the Queen at Buckingham Palace. What other accomplishments could the androgynous, Bosnian-born, Melbourne-raised modelling superstar Andrej Pejic squeeze into the closing days of 2011? Try scoring an advertising campaign for womens’ lingerie. Behold two images from a new intimate apparel campaign from Dutch chain store Hema, advertising its “Mega Push-Up Bra”, as modelled by Pejic underneath two womens' dresses. Even in the super liberal Netherlands, Hema’s choice of model has made big news, with at least a half dozen Dutch news outlets picking up the story in the last few hours. The campaign was shot in Amsterdam in late September and is described as a "money job" by Pejic's Sydney agent, Chadwick's Joseph Tenni. "It's revolutionary" Tenni told frockwriter. "I've never known a man to do a womens' lingerie campaign before".

both images: via parool 

Bull market

tom bull by justin chung

Andrej Pejic is the undisputed king of Australian mens’ modelling right now – even if he’s rocking womenswear half of the time. Although yet to make the big dollars, in terms of profile, it’s impossible to ignore Pejic, with global news stories about him rolling out on almost a daily basis. He is currently the only Australian to make the models.com Top 50 Men list (#18). Others to catch the attention of the international fashion industry of late include Jordan Coulter, Jethro Cave, Frankie Eliss-Galatti, Broed Dillewaard and Jack Vanderhart - with indigenous Australian Jake Gordon recently popping up at a few New York Fashion Week shows. So far no other Australian men have matched the track record of Heath Townsend, now in his 30s and a David Jones ambassador, but an erstwhile advertising face of Louis Vuitton, Calvin Klein and Abercrombie & Fitch. But Tom Bull is making a pretty good start. 

Scouted at 17 while playing football for Claremont in the West Australian Football League, the now 22 year-old Perth native, who holds a Bachelor of Commerce from the University of Western Australia, headed to New York earlier this year to pursue modelling fulltime. 

In the interim he has shot a Christmas 2011 holiday campaign for Banana Republic with Carter Smith; the Spring/Summer 2012 Perry Ellis campaign with Rocco Laspata (opening and closing the SS12 Perry Ellis show at New York Fashion Week) and just last Friday, the SS12 Ralph Lauren Purple Label campaign with Sheila Metzner. Having his own New York Fashion Week video diary on The New York Times' The Moment, shot by New Zealand blogger mate Isaac Hindin Miller, probably didn't hurt his profile.

Bull's rugged looks are of course the absolute antithesis of Pejic's feminine features (which we hear ruffled the feathers of one big name female model on a recent photoshoot in New York. Pejic, who was styled up in matching womenswear, made her "look fat" she claimed). Check Bull's portfolio at The Agency Models for a better look at his pretty incredible physique. Good to see that fashion has room for both. 

Action Jackson

johan sandberg via models.com

So the Spring/Summer 2012 shows kick off in New York overnight. As anticipated, a contingent of antipodian models is in situ, preparing to sink its teeth into the season. Some are international runway vets, others newbies, eager for a blockbuster first season. After turning down one blue chip European brand for two recent shoots and planning to wait until January to head offshore, Penrith’s own Krystal Glynn has had a change of heart and is in New York now. Stand by to see just where she pops up over the next four weeks. Ditto 17 year-old Brisbanite Nicole Pollard. Both Glynn and Pollard have been nominated by influential New York casting director Michelle Lee as two of Lee's top 12 new girls to watch for the season. Joining this burgeoning Aussie/Kiwi model posse is Jade Jackson from Melbourne. Modelling for one year, the 20 year old former nursing student, who is repped by Viviens in Australia and One Management in New York, was so under the radar in February this year, she managed to walk in 10 Fall/Winter 2011/2012 shows, including Richard Nicoll, Jaeger and Haider Ackermann, unbeknownst to most Australian modelwatchers (including frockwriter).

Jackson then caught the eye of H&M and Terry Richardson, who cast her in the fast fashion chain’s Fall/Winter 2011/2012 campaign. Jackson co-stars opposite no less than Freja Beha Erichsen and Anja Rubik, who are ranked the world numbers two and three respectively by models.com – which reckons Jackson is going into the SS12 season with “most wanted status”. 

The H&M campaign is currently up on billboards in New York. Here's a video:

Bath party: Marcs' five faces of Spring/Summer 2011/2012

Australian sportswear brand Marcs has been producing some cool advertising campaigns of late. Nabbing new Australian modelling superstar Julia Nobis was a good start of course. Nobis co-starred in the Spring/Summer 2010/2011 and Autumn/Winter 2011 campaigns with Broed Dilleward and Nick Hinman, respectively. Here is a first look at the SS1112 campaign, for which Marcs' creative director Rachel Allen has upped the ante with not two but five rising Australian stars: Chic's Rachel Rutt and Nicole Pollard, Viviens' Rosie Tupper, Priscillas' Andy Smith and EMG Models' Jack Vanderhart (who made his international debut at New York Fashion Week in February, with a Calvin Klein exclusive). Shot by Steven Chee, the campaign also showcases one of Australia's most beautiful sea baths: the heritage-listed Wylies Baths in Sydney's Coogee.

creative director: rachel allen
photographer: steven chee
art director: nikki hillier
stylist: kim payne
hair: max may
makeup: victoria barron


all images supplied exclusively to frockwriter by MARCS

Krystal Glynn for Zambesi Spring/Summer 2011/2012, designers line up for NZFW

We mentioned that new Australian face Krystal Glynn had recently shot the Spring/Summer 2011/2012 advertising campaign for New Zealand brand Zambesi. Above and below is a first look at the campaign, which stars Glynn alongside Kiwis Josh Skelton and David Kemp and was lensed by Marissa Findlay (makeup by Amber D for MAC, hair by Jason Chong Li for Stephen Marr). Expect to see Glynn front and centre at Zambesi's runway show at the upcoming New Zealand Fashion Week, which runs from August 29th to September 2nd at brand new digs, the Viaduct Events Centre. Zambesi is one of nearly 60 brands that NZFW organisers announced earlier this week would be joining their Autumn/Winter 2012 showcase. Other headliners: World (which frockwriter hears is closing the event), Trelise Cooper, Helen Cherry and Workshop Denim, Jimmy D, Stolen Girlfriends Club and Miranda Brown. Solo debuts include newcomers Celine Rita, Ingrid Starnes and Whiri. Hats off to the resilience of two Christchurch-based labels that are joining this year's lineup: the very well-established luxury eco label Untouched World and newbie MisterR, whose Christchurch store was destroyed during February 22nd's devastating earthquake which claimed 182 lives.  

photography: marissa findlay
hair: jason ching li for stephen marr
makeup: amber D for MAC


all images: supplied to frockwriter by zambesi

Mezi (fashion) plate: Anja Konstantinova dances around model protocol

patrick mcgreal for mezi jewellery

Another day, another big buzz new model, it seems, is springboarded out of the Australasian market. Twenty year-old Anja Konstantinova is not, however, just another sultry, sun-kissed Aussie blonde. Russian-born, Konstantinova has spent half her life downunder, moving here in 2001 with her prima ballerina mother Irina Konstantinova and father Sergei Konstantinov, both former principal dancers with the Kirov Ballet who now teach at The Australian Ballet School. Signed to Sydney agency Priscilla's six months ago, Konstantinova did just two shows at May's Australian Fashion Week (Ellery and Friend of Mine). But she has obviously caught the industry's eye. Since then, according to Priscilla's, she has shot for Vogue and GQ Australia, Oyster (five stories), Grazia (four stories), Marie Claire, No, Pages Online, Poster magazine, a Ksubi calendar, an Oroton catalogue and the Spring/Summer 2011/2012 campaign for rising Sydney jewellery brand Mezi. Above and below is a first look at the Mezi campaign shot by Patrick McGreal.

Repped by Viva in Paris, Marilyn in New York and Models One in London, the international market is also beckoning.

Last month Konstantinova flew to Paris to be shot for Jalouse magazine. In the US she has already shot campaigns for Urban Outfitters and Wildfox Couture, photographed by, respectively, Charlie Engman and Mark 'The Cobrasnake' Hunter.

All the hallmarks of a very promising modelling career, on which Konstantinova hopes to build over the next three and a half months in New York and Europe.

There's just one catch. Apart from her exotic Russian and ballet ancestry, there is one other factor which marks Konstantinova apart from the rest of the Australian model pack - make that the model pack, period.

She is only five foot four.

In an industry that has traditionally shut its doors to those under five ten, what's her secret? 

"She’s extraordinary and her personality is amazing, I think that that makes a big difference" says Priscilla's agent, Lizzie Leighton-Clark. "And she’s so well in proportion as well. She’s got such a great personality, such a great look, I don't think it matters".

The photographic studio is of course very different to the runway, where models tend to be of uniform height.

At 5'7" Kate Moss was one famous exception to the industry standard. Another Priscilla's protegée, Bambi Northwood-Blyth, also 5'7", has recently managed considerable success on the international runway circuit, booking prestigious shows such as Chanel and Balenciaga.

With the Spring/Summer 2012 show season just two months away, what realistic chance does the even more petite Konstantinova have on the international circuit? 

Notes Leighton-Clark, "I’m not sure about the shows, but I have no doubt that she’s going to be a major success. She might get one or two amazing shows. I think that everyone’s bored of the norm and looking for something a bit different".

photography: patrick mcgreal
hair and makeup: max may

all images supplied exclusively to frockwriter by mezi jewellery

First look: Jacquetta Wheeler for Jigsaw Australia Spring 2011

Anthony Cuthbertson is a busy guy. Not only is the Brit import the new creative director of Australian sportswear brand David Lawrence, as it emerges he is also the creative director of Jigsaw Australia (which, like David Lawrence, is owned by the Sydney-based M Webster Holdings). The British high street brand celebrates its 20th anniversary downunder with the upcoming ‘Cool Britannia’-inspired Spring/Summer 2011/2012 collection of smart coats and sweet dresses, which launches in store at the end of this month and includes a capsule collection of swimwear, dresses, tops and skirts in Liberty of London’s iconic micro florals. To mark the occasion, Cuthbertson cast English rose Jacquetta Wheeler as the face of Jigsaw’s Max Doyle-lensed Spring 2011 campaign. Spotted by Mario Testino at age 16 in 1998 and named “model of the millennium” by The Face magazine in 1999, Wheeler's 13-year career has embraced advertising campaigns for the biggest names in the fashion business, including Gucci, Calvin Klein, Givenchy, Prada, Valentino, Ralph Lauren and Roberto Cavalli. 

Previous Jigsaw Australia faces have included Jandra Dziaugyte, Alice Rausch and, last season, Australia’s upwardly mobile Rosemary Smith - who walked in the Chanel haute couture show in Paris on Tuesday, her third Chanel runway show since March after the French luxury brand's Ready-to-Wear and Resort shows.

all images: supplied exclusively to frockwriter by jigsaw australia

creative director: anthony cuthbertson
art director: kasia wydrowski 

photographer: max doyle 

retoucher: samantha hawkins
 

Andrejmania

holly blake for michael wolff

Are you ready for the seven days of Andrej? In his first visit back home downunder since his already burgeoning media profile went into overdrive, thanks to several rather groundbreaking turns on Jean Paul Gaultier’s runways in Paris in January, Serbian Australian modelling superstar Andrej Pejic touched down in Melbourne this morning for what frockwriter understands is a very busy week. We hear today is in fact his only free day. Pejic is in town for Thursday night’s big unveiling of the revamped Bourke Street, Melbourne flagship of Australian department store Myer. In and around that event, one rehearsal, one in-store photocall on Wednesday at 11.45am – not exactly a press conference, but the next best thing – and at least two photoshoots have been squeezed. One of the photoshoots is for an Australian eveningwear label – a womens eveningwear label, just to clarify. And Pejic will of course be catching up with his family, who were first profiled on Seven Network’s Sunday Night program on February 13th. 

Joining Pejic on the red carpet on Thursday will be his charming mother Jadranka, who has been outfitted for the occasion by designer Jane Lamerton. We attended last week’s fittings for Jadranka’s custom-made dress and took a few shots:

Pejic himself will reportedly be wearing a mashup of Arthur Galan and Yeojin Bae.

It’s unclear at this stage whether their red carpet sortie will be the only appearance that the Pejics make at the event.
 
Since we last covered Pejic’s skyrocketing career, after the Fall/Winter 2011/2012 show season, during which he walked for twelve different designers - half in menswear and half in womenswear - Pejic has been working flat out and the global publicity has not stopped. Little wonder he is edging closer to the world Top 10 of models.com’s Top 50 Men list, having just moved into the number 11 spot.
 
Notable jobs have included two magazine covers (Zeit Magazin and Photo), a photoshoot for Dazed & Confused and at least three videos: for Dossier Journal, Crash magazine and emerging talent website The Ones 2 Watch.





 
Just how to leverage this unprecedented interest into serious earnings... that’s the $64million question.
 
A big bucks Myer campaign? Too edgy for a mainstream retailer with a very conservative advertising image, say our sources – in spite of the fact that Myer is so keen to associate itself with Pejic this week.
 

Beauty contracts are where the big money lies in modelling. You have to wonder just how long it will be before a major name snaps Pejic up. Jean Paul Gaultier perhaps, for one of his fragrances? 

So far, two small Australian companies have been the only beauty advertisers to step up to the Pejic plate. The Fudge hair product brand and, most recently, Sydney hair stylist Michael Wolff. 

Wolff's ad, shot by Sydney photographer Holly Blake, featured in a recent edition of Harpers Bazaar Australia:

Wolff told frockwriter:

“I was looking and casting girls and I couldn’t really find the girl. The reference I was using was the story that Andrej did in French Vogue. And Holly Blake said ‘You know this guy is Australian don't you?' We spent a day with him, back in December, he was on his way to Paris. Whilst he was here, I coloured and cut his hair and the next day I shot with him. I have a good friend called Christopher Esber and I borrowed a shirt, a double shirt with cotton and rubber over the top. That was the hero shot I used for the ad.

”At the end of the day, I loved Andrej’s look so much, the whole androgynous thing… it elevated the whole image of the salon. It’s kind of like stepping into the moment. Does it matter if it’s a man or a woman? So many guys have long hair. People appreciate beautiful people. To me Andrej had the most perfect face.

”It’s what’s now. This is what’s happening now. I see lots of young people walking around and I think they’re quite androgynous. It’s not about sexuality, about being gay or straight. There’s a whole new thing going on now, so having the opportunity to shoot Andrej was very cool”.

Here are some hitherto unseen outtakes from the Michael Wolff shoot, which we just couldn't resist turning into a little flash animation.... 

all images: supplied to frockwriter by michael wolff/holly blake

Rosemary Smith pieces together Jigsaw for Autumn/Winter 2011

Rosemary Smith has had a big year. After a slow burn in 2009, during which she shot for Harpers Bazaar Australia and Marie Claire Australia - and made it onto models.com's emerging models/creatives site, The Ones 2 Watch - this year she nabbed a Vogue Australia exclusive, which saw her featured in the August, October, November and December editions, swapped agencies (from Viviens to Chic Management) and will soon be featured in a new faces spread in V Magazine in the US. The latter was shot last month, while she attended castings for the Victoria's Secret Fashion Show. Smith wasn't cast in the latter, however she has just bagged another local ad campaign. Adding to her recent Ksubi Eyewear and Ojay campaigns, here is a first look at Smith in the Autumn/Winter 2011 campaign for another Australian high street fashion chain, Jigsaw. It sees the Daria Werbowy lookalike reunited with photographer Nicole Bentley, who shot two of the Vogue editorials. The campaign was styled by Claudia Navone and photographed in a private mansion in Bellevue Hill. After her recent turn on the David Jones runway, where Smith caught the eye of Sydney expat casting director Kannon Rajah (who just added Versace to his client list, which already includes Fendi and the Victoria's Secret Fashion Show), let's hope we see her on the international runways in 2011. 

all images: nicole bentley for jigsaw. supplied exclusively to frockwriter by jigsaw

Abbey Lee Kershaw channels Vali Myers for ManiaMania

maniamania SS11 via the new york times

It’s been quite a year for Sydney jewellery brand ManiaMania. First, it gets picked up by high profile European bloggers Garance Doré and Susie Bubble, catching the eye of Madonna and daughter Lourdes Leon and subsequently getting a nod on their Material Girl website. Now comes word that ManiaMania designers Tamila Purvis and Melanie Kamsler have scored Abbey Lee Kershaw as their new season face. Just gone up on The New York Times: The Moment blog: a first look at Kershaw shot by Barnaby Roper for ManiaMania's Spring/Summer 2011 campaign. Entitled Rêve, the collection was inspired by Australian artist, dancer, wildlife warrior and white witch, Vali Myers, who died in 2003 at the age of 72 after an extraordinary life, during which she befriended, was mentored by and/or played muse to some of the biggest art, literary and music figures of the 20th century, from Salvador Dali to Andy Warhol, Tennessee Williams, photographer Ed van der Eisken, Patti Smith and Marianne Faithfull. As documented in four films. The perfect muse for ManiaMania which, in just three seasons, has forged a reputation for its bold bohemian jewellery. 

The NYT reports that the SS11 collection includes a “vagabond” cuff with the texture of whittled wood, quartz jewel necklaces and a bronze “immortal” ring inlaid with amazonite. All of which suits Kershaw, who is usually laden with bold jewellery, particularly over-sized rings. 

Kershaw is a quite extraordinary get for ManiaMania. Their last collection starred another Australian, the upwardly mobile Bambi Northwood-Blyth. 

This is an interesting turn of events for Kershaw, whose Australian work for the past couple of years as she has been building up an impressive international body of work, has almost exclusively consisted of magazine covers. And it's the second local campaign that she has recently booked.

On Monday and Tuesday this week, Kershaw shot the Autumn/Winter 2011 campaign for Australian fast fashion chain Portmans for an estimated A$120,000. Presumably this kind of fee would be out of the reach of Purvis and Kamsler, so we’re assuming ALK may have done it at mates rates and because she really digs the product. 

In the ManiaMania shots, Kershaw is sporting the same platinum blonde version of her infamous “Kob” bob, that was died on the eve of New York Fashion Week in September. And which some have speculated may have cost her some work in the interim. 

What does Kershaw's hair look like now just out of interest? Still the same platinum bob, according to sources who were on the Portmans shoot.

Check The New York Times story for more images. 

mania mania SS11 via the new york times

 

The real McCall: Alice McCall hangs out her first shingle

Exciting news for Alice McCall fans. Six years after the MTV stylist turned Buddhist Punk womenswear designer and sass & bide staffer launched her now cult eponymous label, which is stocked by over 160 stores in 10 countries, McCall is two weeks away from opening her first bricks-and-mortar store. Frockwriter can reveal that the first Alice McCall flagship will open on November 1st on South Dowling Street in Sydney's Darlinghurst, with a launch party slated for December 8th. 'The Accordion Girls' Spring/Summer 2010/2011 collection will be on the racks. But here is a preview of McCall's '70s-inspired  'Birds of a Feather' Autumn/Winter 2011 collection, that will be showcased in-store via this new branding campaign starring Tallulah Morton, that was produced by Little Hero, shot by Jordan Graham and styled by Jolyon Mason, with innovative graphics courtesy artist Sydney artist Techa Noble (of The Birthday Suit). Earlier today we caught up with McCall by phone from her Bali home, that she shares with partner, designer Nicholas Morley, and their three year old daughter Wilde Rose Morley McCall.

You launched in 2004. Why wait so long before opening a boutique?  
Alice McCall: Really I think the brand grew so quickly and then without proper sort of business planning and structure, I’ve been focussing on just setting up the right team and the infrastructure. Now the business runs so smoothly and efficiently. We’ve got a great gm and we’ve got a great team and it’s just the right time now. I think six years has really gone quite quickly and we’re in the position now where everything’s really planned and strategised. And that’s when we had the shop pencilled in for in the business plan. We’ve found the perfect location, so now it’s happening really quickly.

After Sydney, what’s next on the retail rollout agenda?
My plan would be do another one in Sydney after this. In either of the [two] Westfields. Then I would say Melboune. Definitely just focussing on the Australian market. But look, everything’s just going so well with the label at the moment, particularly with the last collection that we did, 'The Accordion Girls'. What I’ve been doing is really focussing on doing great product – the aesthetic of the product as well as the quality. And our products are amazing - it’s selling out. We’ve had reorders on mycatwalk.com.au before we’ve even dropped the product from The Accordion Girls into store. Twice. They’re substantial, massive reorders.

You have your own online boutique as well don’t you?
Yes we do and it does really, really well, so that was a great indication that a store is going to do fantastically, because our online boutique is going over target every week.

What percentage of your sales would be from online?
It could be about 10-15percent. David Jones is still a really big account. Our biggest international market is Japan. We’ve really maintained that cult following in Japan. We sell to Barneys and have 30 key accounts in Japan.

What percentage of your overall business is Australian?
Most of it is in Australia. And will remain so, because our retail expansion is only focussed on Australia. I think it’s about 70percent.

You literally just signed the release and will open in a fortnight. That’s a mighty fast bump in.
It’s going to be a very quick bump in! What I really like about that area is... There’s Désordre next door which sells Ellery and Fernando [Frisoni]. Nick Tobias, the architect, has sort of bought up the street and is really planning to make it the next Glenmore [Road, Paddington]. They’re really tidying up the street. So it’s great to be a part of that movement which is happening down there. The new stores that are popping up, there’s a new restaurant popping up and then just on Oxford Street you’ve got Shag and Sportsgirl and South West Trader. So it’s great, I’m very happy to be there.

What will the store look like?
It’s really just going to be completely white. I’ve got some amazing art from photographer Emma Summerton, a friend of mine. I’m going to be putting up her prints - the Polaroid series that she did of herself. Then it’s going to be all white piping rails, that look like old industrial piping. And then just really focussing on the product again and the art that I’ll be showing.

Is any particular architect involved in the fitout?
No, not at all. I’ve been working with a graphic designer, Techa Noble. So the exciting thing is, we have this wall on one side of the building that’s two storeys high that we’re going to be able to use as an art wall, to advertise or do whatever we want. So I’m going to be doing different art projects. You can see it from Oxford Street. So definitely, there will be that feeling of art-meets-fashion, with Emma Summerton’s work and using Techa for the great art wall outside.  

You are known for your killer dresses. They’re really a key component of each collection aren’t they?
The percentage is about 65-70percent dresses. It is the bread and butter of the business, absolutely. And whenever we range plan from the beginning, dresses are the thing that we’ll focus on. It’s interesting, Kylie Minogue has just been wearing our stuff and as a result we’ve had requests from Dannii Minogue and I’ve just had an email from [UK stylist] Edward Ennniful from i-D requesting clothes for an Emma Summerton shoot. So the whole PR thing is really gaining momentum at the moment.

What is the DNA of the Alice McCall brand?
I think it’s the colour, the print and the attention to detail, which has I guess a youthfulness and a sense of fun.

You have already shown on international runways, would you do it again?
I showed in London three times and I’ve also shown in New York once. I would show in London again, definitely. Short-term is Australia, again, which goes in line with opening our retail. And then after that, London.
 
Where is home for you at the moment exactly?
Half and half. I’ve just been in Australia for two months. And now I’ll be here for six weeks. Here is where I start my design and then I go back to Australia and perfect my patterns there with patternmakers. We do about 50percent of our production out of China, 40percent out of Bali and then 10percent in Australia. But I design here and I get a lot of creative freedom here.

Do you hang out with the Australians in Bali or are you too busy working?
Sure I do. Jessie White from Shakuhachi, who is doing so well, is one of my best friends. She’s just down the road. Lou [Iselin], who used to be [South Dowling Street boutique] Capital L and is now Please Louise... I’ve got a handful of Aussies that I see.

photographer: jordan graham
graphic design: techa noble
styling: jolyon mason 

makeup: natasha severino for MAC

hair: pete lennon

both images: supplied exclusively to frockwriter by alice mccall

Cassi van den Dungen and Olivia Thornton haunt Ellery's Spring/Summer 2010/2011 'Horreurscope' campaign

All’s been quiet on the Cassi van den Dungen front for months. At least on the publicity side, which is probably the way van den Dungen’s managament likes it, given how many dramas there have been since she was crowned runnerup of Australia’s Next Top Model Cycle 5 in July 2009. Of course there was this Daily Telegraph story on August 6th – which frockwriter has on good authority came about after the paper was knocked back for an interview with the 18 year-old and then just simply did what’s known in the tabloid world as a “doorstop”: turned up regardless at her front door, camera in tow. On the work front, however, van den Dungen has been head down, booked almost every day of the week according to her mother agency Work Agency (which is now van den Dungen’s only Australian representation, having recently left Camerons in Melbourne). 

We mentioned her Style Stalker and Myer gigs, others include campaigns for Leonard St,  Mink jewellery and, notably, a mini profile in issue 36 of RUSSH magazine, which described her as “candid, blithe, impossibly gorgeous... confident, easy to work with and fun”. Not a bad rap from a magazine that is dripping in cool and which happens to have a lot of creative credibility overseas.

Another great new get: Kim Ellery’s Spring/Summer 2010/2011 Horreurscope campaign shot by Holly Blake and co-starring Viviens' Olivia Thornton (who looks like she could be Catherine McNeil’s little sister in these images). A couple of images have been up on the Ellery website for the past week, but here is a selection of as yet unseen shots from the same series.

all images: holly blake for ellery, supplied exclusively to frockwriter by ellery