Lawrence of architectura: Emma Balfour tones it down for David Lawrence Autumn/Winter 2011

Adelaide-born Emma Balfour was a very big modelling name in the 1990s. Launching her career at approximately the same time as Kate Moss, Balfour helped co-pioneer modelling's 1990s "waif" trend - which helped shunt the more statuesque 1980s supermodels off their pedestal. Kate Moss went on to become a much bigger name and her career has continued unabated. After taking time off to have children and move back to Australia from London, Balfour pretty much disappeared from the fashion radar. That was until September 2008, when she attempted a career relaunch on the runways of New York Fashion Week, booked for two top ticket shows: Alexander Wang and Marc Jacobs. In the two year interim Balfour, now 41, has been clocking up a steady stream of work, including numerous advertising campaigns that girls half her age - and of course their agents - would love to be booking. In Australia, she has fronted campaigns for Willow and Mimco. Here is an exclusive preview of her latest gig: the Autumn/Winter 2011 campaign of Australian fashion chain David Lawrence. 

Shot by Georges Antoni at two spectacular buildings in Sydney - Harry Seidler & Associates and The Cove - the campaign hits stores next week and magazines in early February. 

It was styled by Claudia Navone with hair by Sophie Roberts and makeup by Linda Jeffreyes.

It is hard not to notice the Céline-like minimalism and colour palette of these clothes.

Given how influential the French luxury brand's new creative director Phoebe Philo has proven since her return to the fashion arena following her own maternity hiatus, two seasons ago, that's perhaps hardly surprising.

But the fact that Balfour in fact appeared in Céline's Fall/Winter 2010/2011 campaign, is somewhat amusing.

A strong branding campaign nonetheless from a mid market player. With Abbey Lee Kershaw coming up in the same season at Portmans, the bar for Australian high street fashion advertising imagery looks to have been set a little higher than usual.

all images: georges antoni for david lawrence. supplied exclusively to frockwriter by david lawrence

Rosemary Smith pieces together Jigsaw for Autumn/Winter 2011

Rosemary Smith has had a big year. After a slow burn in 2009, during which she shot for Harpers Bazaar Australia and Marie Claire Australia - and made it onto models.com's emerging models/creatives site, The Ones 2 Watch - this year she nabbed a Vogue Australia exclusive, which saw her featured in the August, October, November and December editions, swapped agencies (from Viviens to Chic Management) and will soon be featured in a new faces spread in V Magazine in the US. The latter was shot last month, while she attended castings for the Victoria's Secret Fashion Show. Smith wasn't cast in the latter, however she has just bagged another local ad campaign. Adding to her recent Ksubi Eyewear and Ojay campaigns, here is a first look at Smith in the Autumn/Winter 2011 campaign for another Australian high street fashion chain, Jigsaw. It sees the Daria Werbowy lookalike reunited with photographer Nicole Bentley, who shot two of the Vogue editorials. The campaign was styled by Claudia Navone and photographed in a private mansion in Bellevue Hill. After her recent turn on the David Jones runway, where Smith caught the eye of Sydney expat casting director Kannon Rajah (who just added Versace to his client list, which already includes Fendi and the Victoria's Secret Fashion Show), let's hope we see her on the international runways in 2011. 

all images: nicole bentley for jigsaw. supplied exclusively to frockwriter by jigsaw