In July, frockwriter unveiled the Spring/Summer 2010/2011 ad campaign for Australian sportswear label Marcs, starring two of the hottest new local modelling stars, Julia Nobis and Broed Dillewaard. Well here is the second instalment of the campaign, for high summer, shot once again by Beau Grealy, in addition to a brand new video. Beyond the Vogue Fashion’s Night Out show on Tuesday night in New York, Nobis has yet to hit the Spring/Summer 2011 runways. But we are sure it won’t be long before she pops up.
images + video: supplied exclusively to frockwriter by marcs
In 1979, the late Marc Keighery founded Australian sportswear brand and retailer Marcs. Almost exactly two years to the day since Keighery lost his battle with cancer, frockwriter can reveal a new Marcs campaign for SS1011 - one of the best campaigns the brand has produced, if not the best. Shot by New York-based Australian photographer Beau Grealy in and around Sydney's iconic Harbour Bridge and the historic Rocks precinct, it stars two of Australia's hottest new modelling stars, Julia Nobis and Broed Dillewaard.
After making her runway debut with Calvin Klein in February - as a New York Fashion Week exclusive - Nobis continues her ascent, last week walking in Valentino's FW1011 haute couture show in Paris (as tipped by frockwriter; no sign, however, of Emily Wake who had been confirmed for the same show according to her mother agency Priscillas).
The big question - will all this buzz translate into bigger bookings for Pejic?
Beyond the Facebook mention, the chatter did not appear to cut any mustard with models.com, which curiously left Pejic out of both its top walkers and Top 10 Newcomers lists for the SS11 menswear season.
According to his Australian mother agency Chadwicks, Pejic was already booked for one advertising campaign in Milan next week. There is as yet no update on other bookings. But frockwriter predicts we may well see him in some capacity at next week's haute couture shows in Paris. Yes, they are women's shows but men make the occasional appearance.
The New York Times' fashion critic Cathy Horyn, meanwhile, made no mention of Pejic in her review of the week, but she did seem a little perturbed by the feminisation of the collections, which featured skirt-like shorts - and even dresses at Comme des Garçons.
"men are having a hard time, as Hanna Rosin observed in an article in the current issue of The Atlantic, its tag line, “How women are taking control — of everything.” Men are wimping out, in the example of Judd Apatow’s chronic adolescent characters, or being mowed down by Beyoncé and Lady Gaga....You sensed a little of this problem at the shows, and it was not a pretty sight".
At least two other Australian men walked the Spring/Summer 2011 runways. Priscillas has yet to confirm exact show numbers, but they report their very cool-looking Jakub Vasak walked in at least Alexander McQueen, while Broed Dillewaard nabbed Louis Vuitton, Prada and Gazzarrini.
