First look: Jacquetta Wheeler for Jigsaw Australia Spring 2011

Anthony Cuthbertson is a busy guy. Not only is the Brit import the new creative director of Australian sportswear brand David Lawrence, as it emerges he is also the creative director of Jigsaw Australia (which, like David Lawrence, is owned by the Sydney-based M Webster Holdings). The British high street brand celebrates its 20th anniversary downunder with the upcoming ‘Cool Britannia’-inspired Spring/Summer 2011/2012 collection of smart coats and sweet dresses, which launches in store at the end of this month and includes a capsule collection of swimwear, dresses, tops and skirts in Liberty of London’s iconic micro florals. To mark the occasion, Cuthbertson cast English rose Jacquetta Wheeler as the face of Jigsaw’s Max Doyle-lensed Spring 2011 campaign. Spotted by Mario Testino at age 16 in 1998 and named “model of the millennium” by The Face magazine in 1999, Wheeler's 13-year career has embraced advertising campaigns for the biggest names in the fashion business, including Gucci, Calvin Klein, Givenchy, Prada, Valentino, Ralph Lauren and Roberto Cavalli. 

Previous Jigsaw Australia faces have included Jandra Dziaugyte, Alice Rausch and, last season, Australia’s upwardly mobile Rosemary Smith - who walked in the Chanel haute couture show in Paris on Tuesday, her third Chanel runway show since March after the French luxury brand's Ready-to-Wear and Resort shows.

all images: supplied exclusively to frockwriter by jigsaw australia

creative director: anthony cuthbertson
art director: kasia wydrowski 

photographer: max doyle 

retoucher: samantha hawkins
 

Rosemary Smith pieces together Jigsaw for Autumn/Winter 2011

Rosemary Smith has had a big year. After a slow burn in 2009, during which she shot for Harpers Bazaar Australia and Marie Claire Australia - and made it onto models.com's emerging models/creatives site, The Ones 2 Watch - this year she nabbed a Vogue Australia exclusive, which saw her featured in the August, October, November and December editions, swapped agencies (from Viviens to Chic Management) and will soon be featured in a new faces spread in V Magazine in the US. The latter was shot last month, while she attended castings for the Victoria's Secret Fashion Show. Smith wasn't cast in the latter, however she has just bagged another local ad campaign. Adding to her recent Ksubi Eyewear and Ojay campaigns, here is a first look at Smith in the Autumn/Winter 2011 campaign for another Australian high street fashion chain, Jigsaw. It sees the Daria Werbowy lookalike reunited with photographer Nicole Bentley, who shot two of the Vogue editorials. The campaign was styled by Claudia Navone and photographed in a private mansion in Bellevue Hill. After her recent turn on the David Jones runway, where Smith caught the eye of Sydney expat casting director Kannon Rajah (who just added Versace to his client list, which already includes Fendi and the Victoria's Secret Fashion Show), let's hope we see her on the international runways in 2011. 

all images: nicole bentley for jigsaw. supplied exclusively to frockwriter by jigsaw