Showing posts with label store wars. Show all posts
Showing posts with label store wars. Show all posts

Thursday, 29 July 2010

There's no other store for maternity wear like David Jones?

The KerrBloom camp can run, but it seems it can’t hide, from those pesky pregnancy rumours. This morning, Miranda Kerr’s publicist Carlii Lyon was still adopting a no comment position on the now deafening chorus of claims that the real reason behind Kerr’s and Bloom’s elopement – and her withdrawal from next Tuesday’s David Jones Spring/Summer 2010 runway show in Sydney – is because she is three months pregnant. The US press is now running hot with the story, after US Weekly yesterday quoted an unnamed friend  confirming the pregnancy, while OK! Magazine quoted a Victoria’s Secret colleague, Jessica White, proclaiming, so discreetly, “She’s preggos!”. With The Sun quoting hotel staff. Today’s mail delivery of the David Jones Summer 2010 “Brand Book” unfortunately did not really do much to help quell speculation. Not surprisingly, it features Kerr on the cover. But inside, Kerr shares quite a lot of space with Nicole Trunfio and Viviens’ Allegra Carpenter. And while Kerr often does share the catalogues with other faces, notably when it comes to showcasing the junior fashion lines, Trunfio seems to be unusually prominently placed here, which may suggest she is poised to assume a greater DJs role.

Trunfio’s numerous catalogue cameos include the back cover (bottom, also second from the bottom), a full page of Willow runway shots and a lingerie spread (below), which includes one image of Kerr - who, some might well argue, appears a little more ample-bosomed than usual.

Trunfio also wears a one-shouldered Lisa Ho dress in which Kerr was originally photographed for the catalogue, a shot that was included in a series of images recently released to The Sunday Telegraph (several other shots from which do not appear in the catalogue). 


Kerr is photographed wearing several structured dresses but, it could be said, the angles are quite flattering. 

She does, however, seem to be wearing a number of loose garments.

Blame it on all the pregnancy talk, or just fashion’s evergreen smock/muumuu/babydoll trend – which men have been complaining for several years now makes women “look pregnant” - but dang if Kerr doesn’t look like she’s sporting the very beginnings of a baby bump in some pictures. You be the judge.













all images: chris colls for david jones, scanned by frockwriter

Wednesday, 28 July 2010

Is Nicole Trunfio Miranda Kerr's understudy?

getty via daylife


Speculation continues to mount regarding the August 3rd David Jones Spring/Summer 2010/2011 launch. With Miranda Kerr indisposed after tying the knot with Orlando Bloom, David Jones is attempting to fill the runway gap, as frockwriter reported on Friday, with some high profile alternatives: Abbey Lee Kershaw, Catherine McNeil, Nicole Trunfio and Alexandra Agoston - even if the latter were both in last season’s show. But the runway shows are one thing. If Kerr is three months pregnant, as many believe - with Victoria's Secret colleague Jessica White so discreetly telling OK! magazine overnight, "She's preggos!"- it's unlikely she would be available for the winter 2011 catalogue and early February runway show. Who would fill in for her? Frockwriter’s money is on Trunfio, who arrived in Sydney yesterday (above), a week ahead of the show. Our sources also report that she has been booked by DJs for a series of “in-store signings” - certainly something that would appear to go above and beyond the call of mere runway duties. Earlier today Trunfio Tweeted: “Finished my fitting for David Jones collection launch, I'm really excited, will be amazing! Ecstatic to be a part of the David Jones family!” Just walking in the show would not automatically make Trunfio, or any other model, ‘part of the David Jones family’. 


A few hours later, she Tweeted the following photo, which looks very much like a catalogue shot, claiming it was "another sneak peek of my shoot for David Jones":
nicole trunfio's twitter

Why else might Trunfio trump next week's runway superstars as a Kerr understudy?

She might not rate a ranking on models.com – while Abbey Lee Kershaw is number 5 and Catherine McNeil, number 12, with Kerr just moving up to number 21 15 (moving six spots overnight 28/7; she is also ranked number 4 in MDC’s Top 20 Sexiest Models). However Trunfio does have a highly commercial appeal – as distinct from Kershaw’s and McNeil’s high fashion cachet.

Now 25, Trunfio won season three of Ten’s Search for a Supermodel reality show in 2002, later coming third in the show's international edition.

She has US tv cred, having been hired as a model mentor for the second season of US reality show, Make Me A Supermodel.

Trunfio’s international work includes runway and/or advertising for major brands such as Chanel, Dolce & Gabbana, Versace, Christian Dior, Gucci, Fendi, Missoni, Roberto Cavalli, Vivienne Westwood, Valentino, Karl Lagerfeld, Sonia Rykiel, Lacoste, Sisley, BCBG Max Azria and Guess. And she has also done some work for Victoria's Secret.
 
She has three Vogue Australia covers under her belt. 

And last month she appeared in a racy spread in GQ Italy (video below).




David Jones' last fashion ambassador, Megan Gale, relaunched her modelling career as an Italian sex goddess. Kerr’s contract with Victoria’s Secret has kept her front-of-mind with the male population (hence the banker incident).

In all probability, DJs does not really want a high fashion ice queen as its ambassador, but a red-blooded bombshell who is going to attract a lot of mainstream attention.

Trunfio may fit the bill should Kerr need to take more time off.